When NTX Arena in Lewisville, TX needed enterprise-grade wireless infrastructure, we partnered with Alta Labs to deliver it.
The Challenge: Scaling WiFi for a 90,000 Sq Ft Event Venue
NTX Arena is a massive 90,000 square foot venue in the Dallas-Fort Worth area. The space hosts high-traffic events like the NTX Card Show, where thousands of attendees connect simultaneously.
The venue required:
- Seamless wireless coverage across the entire footprint
- Support for hundreds of concurrent devices
- Zero downtime during peak events
- Easy centralized management
- Enterprise-grade security protocols
Traditional consumer or prosumer WiFi solutions couldn’t handle the scale. The venue needed a true networking backbone built for reliability and performance.
Why We Chose Alta Labs
We evaluated multiple enterprise WiFi vendors. Alta Labs stood out for several technical and operational reasons.
99.99% Uptime Target
Alta Labs designs their systems for carrier-grade reliability. Their hardware and firmware are built to minimize failure points. The platform targets 99.99% uptime, which translates to less than 53 minutes of downtime per year.
For a venue hosting paid events, downtime isn’t acceptable. Alta Labs delivered the reliability benchmark we required.
WiFi 6 and WiFi 7 Performance
Alta Labs access points support the latest WiFi 6 (802.11ax) and WiFi 7 standards. This ensures:
- Higher throughput for bandwidth-intensive applications
- Better performance in high-density environments
- Improved battery life for connected devices
- Lower latency for real-time applications
At events like the NTX Card Show, attendees stream video, process transactions, and upload content simultaneously. WiFi 6/7 performance handles these demands without degradation.
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Centralized Management Platform
Alta Labs provides a cloud-based management dashboard. From a single interface, we can:
- Monitor all access points in real-time
- Push firmware updates remotely
- Adjust radio settings for optimal performance
- Generate usage analytics and reports
- Troubleshoot issues without on-site visits
This centralized control reduces operational overhead. Venue staff can monitor network health without specialized training.
AltaPass™ Security Framework
Security is critical for event venues handling payment data and personal information. Alta Labs includes AltaPass™, their integrated security framework.
AltaPass™ provides:
- WPA3 encryption standards
- Guest isolation protocols
- VLAN segmentation capabilities
- Rogue access point detection
- Automated threat monitoring
We configured separate network segments for staff, vendors, and guests. This segmentation protects sensitive systems while providing open guest access.
Scalability Without Complexity
Alta Labs gear scales linearly. Add more access points without redesigning the architecture. The system handles growth without increased complexity.
As NTX Arena expands or hosts larger events, we can deploy additional APs within hours. No forklift upgrades required.
The Solution: Building the Networking Backbone
We designed and deployed the complete wireless infrastructure for NTX Arena using Alta Labs equipment.
Site Survey and Planning
We conducted a comprehensive RF site survey. This identified:
- Optimal access point placement
- Potential interference sources
- Coverage dead zones
- Capacity requirements per zone
The 90,000 square foot layout required strategic AP positioning. We accounted for building materials, ceiling heights, and expected user density.
Infrastructure Deployment
We installed:
- Multiple Alta Labs WiFi 6 access points across the venue
- Centralized PoE switches for power delivery
- Redundant uplink connections for failover
- Dedicated management VLAN for administration
Each access point connects via Ethernet backhaul. This eliminates wireless mesh limitations and ensures consistent performance.
Network Segmentation
We created multiple SSIDs:
- Public guest network for attendees
- Secure staff network for operations
- Vendor network for payment processing
- Management network for venue systems
Each network segment runs on isolated VLANs. Traffic separation prevents unauthorized access and contains potential security incidents.
Configuration and Optimization
We configured:
- Radio power levels for optimal overlap
- Channel selection to minimize interference
- QoS policies for priority traffic
- Bandwidth limits per user to prevent hogging
- Captive portal for guest acceptance
Post-deployment, we conducted validation testing during simulated peak loads. We verified coverage, throughput, and roaming performance across the entire venue.
The Result: Seamless Connectivity for High-Traffic Events
The Alta Labs infrastructure delivers consistent performance during NTX Arena events.
Real-World Performance
During the NTX Card Show, the network supports:
- Thousands of concurrent connections
- Credit card processing for hundreds of vendors
- Live streaming and social media uploads
- Point-of-sale systems
- Building management systems
Attendees connect without manual intervention. Roaming between access points happens transparently. The network just works.
Operational Efficiency
Venue staff manage the network through the Alta Labs dashboard. They monitor:
- Current user count and bandwidth consumption
- Access point health and performance metrics
- Historical usage trends
- Potential issues before they impact users
Remote management eliminates the need for on-site technical staff during most events. We can troubleshoot and resolve issues from our office.
Reliability Metrics
Since deployment, the network has maintained:
- Zero unplanned outages during events
- Sub-20ms latency for local traffic
- Consistent throughput across all zones
- Successful failover during maintenance windows
The infrastructure meets the 99.99% uptime target Alta Labs designs for.
Technical Highlights: Enterprise-Grade Architecture
The NTX Arena deployment showcases several technical capabilities:
Backbone Design
We built the network as a true backbone, not an afterthought. All critical venue systems connect through this infrastructure:
- Security cameras and access control
- Digital signage and displays
- HVAC and lighting controls
- POS and payment systems
This converged approach reduces complexity and cost compared to multiple isolated networks.
Performance Under Load
WiFi 6 technology handles high device density. During peak events, we’ve observed:
- 2500+ concurrent clients on the network
- Sustained aggregate throughput exceeding 2 Gbps
- Individual client speeds approaching 300 Mbps
- Minimal performance degradation under load
The system scales to demand without manual intervention.
Future-Proof Design
WiFi support ensures the infrastructure remains relevant as client devices upgrade. The venue won’t need a forklift replacement for years.
Alta Labs’ upgrade path allows firmware updates to unlock new features. Hardware investments provide long-term value.
Why This Partnership Works
The collaboration between The Louie Tech, Alta Labs, and the NTX Arena team delivers results.
We bring deployment expertise and local support. Alta Labs provides enterprise-grade hardware and software. NTX Arena offers a world-class venue that demands reliable infrastructure.
This three-way partnership ensures:
- Technical requirements are met
- Deployment happens on schedule
- Ongoing support remains responsive
- The network evolves with venue needs
Ready to Deploy Enterprise WiFi?
If your venue, business, or facility needs reliable wireless infrastructure, we can help.
We design and deploy Alta Labs solutions for:
- Event venues and convention centers
- Multi-dwelling residential buildings
- Retail and hospitality properties
- Office buildings and campuses
- Warehouses and industrial facilities
DM us “ALTA” to discuss your networking requirements. We’ll assess your space and provide a custom solution.
Visit Alta Labs to learn more about their technology. Follow @ntxarena, @txcardshows, and @alta.labs for updates on this deployment.
Contact The Louie Tech today. Build the networking backbone your space deserves.
